Search engines such as Bing or Google offer a quick directory list to users of the Internet using simple keywords and phrases. Over the years, search engine technology has changed in line with the use of the Internet, only recently there was a major change in the direction of searching for content based on the way a person thinks or speaks. This shift in technology has left many web sites lost in cyber-space and dropping out of search engine results as the sites haven't kept up-to-date with the changes in technology.
Having a web site where the text is optimized for search engines will help to bring you to the top of the listings, and ultimately bring you more customers
Search Engine Optimization (SEO) is a technique that fine-tunes your web page content for the public and for search engines. A combination of text and phrasing that match frequent queries in the search engines will help the website gain popularity and percolate to the top of the search engine results.