Go Mobile or Go Home!!!

Go Mobile or Go Home!!!

Sounds a bit aggressive doesn't it? The thing is that we were not the ones to say it... It was the big "G" who announced it officially not so long ago: http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-fr...

On April 21st 2015, Google updated its algorithm and began promoting mobile-friendly websites in its "mobile results" (there wasn't an impact at that time on desktop results) and that's a pretty big deal considering the huge shift in traffic we're witnessing. The change was so significant that the day was dubbed #mobilegeddon.

Today Google is employing Mobile-First indexing. What does this mean to you?

If you have a responsive website you are in the clear. This is what Google prefers to see. The same content and markup served up for both desktop and mobile users.

If you have a desktop site that is separate from your mobile site there may be work to be done.

If you still only have a desktop version of your website... there is work to be done. You are being left behind. But that does't mean cobbling something together in a hurry to appease Google. In their own words, it’s better to have no mobile site at all than to have a bad mobile site. Throwing something together that’s riddled with errors and unavailable content is going to hurt you more than help you.

So how much impact is this update going to have? Will this be another Mobilegeddon? We don’t think so. But it is clear that Google is building a
future for mobile content and mobile users, and the mobile-first index is another step in that direction.

Contact us for more information or to make sure you are up to date and on track with Google rankings.

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