Marketing - From A to Z

All businesses want 2 things from their clients, another booking and referrals. In this competitive market you need a marketing plan that will make you stand out from your competition. Will your existing marketing strategy get that follow-up business for you?

Summer is over and many seasonal clients are on their way home with great memories, wonderful stories and ....? Memories fade and stories can only be retold so many times, what tangible reminders can your clients go home with that will keep your business name fresh in their minds?

Let's review your marketing strategy:
Pre-Arrival - A new client found your website on the Internet or a business brochure on the ferry or an ad in their favourite magazine and booked a trip, tour or stay. Did you send them a Welcome Folder with a letter (on your stationary with your logo etc.), travel and area information, maps, a list of "what to bring" and "Things to do" and your business card?

On Arrival - Did your client find a personalized Welcome Card along with the mints on their pillow? Did their room or your office have racks with your brochures, business cards, free postcards and pens (with your logo of course)? Did you give them the opportunity to purchase merchandise that will continue to advertise your business long after they have left: shopping bags, water bottles, travel mugs, key rings, fleece vests and hats etc.?

Post-Departure - This is where the marketing ball is most often dropped. The idea here is to "keep in touch". A follow-up e-mail is essential to make sure they are happy with their experience with your business. "And oh, by the way, do you mind writing a few words about your stay/trip/tour that we can use as a testimonial?" You can also ask them if they would like to sign up for your Newsletter so they are the first to know about specials for returning clients and referrals. This gives you permission to e-mail them.

What part of the above marketing strategy can we help you with? All of it! From your website (with testimonials), brochure and business card to stationary, postcards, imprinted merchandise and printed or online newsletter, we do it all. Give us your list of advertising materials and we'll give you a price. It really is just that easy!

BYOB - Bring Your Own Bottle
(water bottle that is)

The City of Campbell River's new Special Events Water Kiosk debuted on Wednesday September 1st at the Sportsplex during the Movies under the Stars event. The kiosk, which was a huge success, is designed to supply free refills of cold Campbell River drinking water to anyone with a water bottle.

CR Metal Fabricators built the unit, an eco-friendly  product created by Paul Wilson and, and Chameleon Creative was charged with the task of creating an eye catching design wrap for the kiosk. The final design was BYOB "Bring Your Own Bottle".

Our clients, Zinc PR and the City of Campbell River, were very pleased with the final product and look forward to bringing the kiosk to all Campbell River events.

Featured Clients

David Johnstone Masonry & Design

The online Image Gallery is an invaluable marketing tool for this business.

Campbell River Metal Fabricators

This website shows you exactly what this company is capable of; it will get prospective customers in the door.

Beyond Beautiful Smiles

A "What's New" page keeps clients coming back to this website to check for news and specials.

Upper Island ARS

This dynamic site is all about information, and lots of it. Employers and employees can access videos and publications online.

In This Issue:

Heidi Peterson - CEO, Chameleon Creative Graphic and Web Design Inc.

CEO achieves BPWN Member of the Year 2010

Chameleon Creative staff would like to congratulate CEO Heidi Peterson on receiving the Business and Professional Women's Network Member of the Year 2010 award in recognition of entrepreneurial spirit and supporting business in Campbell River. More >

The Business & Professional Women's Network of Campbell River provides leadership and growth opportunities to women in the Campbell River community who want to develop their skills and contacts in a supportive organization. Website


50 Incredible Photography Techniques & Tutorials

101 iphone Wallpapers

Links & Resources

5 Rules for Choosing a Business Name

How to Avoid Computer Eye Strain and Keep Your Eyes Healthy

7 Ways Web Analytics Can Improve Your Marketing

Internet Tidbits

Bing Takes Number 2 Spot Away From Google

Maker of BlackBerry Introduces Tablet



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