Are you reading this?
If so, e-Newsletters work!
Newsletters are dynamic, targeted marketing tools. Increasingly, people are turning to the Internet for news and information. Did you know that the Globe and Mail offers daily, weekly or monthly newsletters delivered directly to your e-mail in-box?
People are spending more time online than ever before. "Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. Internet usage is up from 14.9 hours last year." says Mark Laver, Associate V.P. Ipsos Reid. Click here to read the full report.
If your e-newsletter is well written and entertaining your customers will read it. Over time, a relationship is established - and when your reader needs what you sell, who will they call? A stranger or someone they've come to know?
While your website is the lynchpin in your online marketing plan, it is passive advertising - you have to wait for people to find you. An e-mail newsletter is targeted, allowing you to send a specific message or offer directly to your customer's email inbox. You can also entertain and inform your customers while you sell them your product or service.
If you read e-newsletters, so do your customers. Make sure your e-newsletter is the one they read. Let us design your e-newsletter to match your website. All you'll need to do is add content and press "send". Or we can do it all for you. Please contact us for more information about e-newsletters.
Hard-copy, anyone? We also design hard copy newsletters for mailing or distribution. Our graphics department can work with your existing logo and website layout to produce a printable newsletter that promotes your brand to everyone who sees it.
Profile of a Chameleon...
Meet Julie, Junior Web Designer
Julie comes to Campbell River by way of Oregon, where she grew up and attended Southern Oregon University. She earned a BA in art and graphic design which laid the groundwork for her career in graphic design. Julie’s 14 years experience in graphic design and customer relations and five years designing websites prepared her well for her position at Chameleon Creative.
Julie has become our Drupal training expert, guiding our clients in the maintenance of their self-editable websites. She’s our main website maintenance person as well - when you ask us to edit your website for you, Julie is usually the one who gets the job done.
All work and no play is not a problem for Julie. She is a professional musician, writer and photographer who also speaks Spanish.
Anxiety and stress are something we all face in our lives. AnxietyBCTM provides a rich resource of self-help information and programs, as well as resources for parents and caregivers. Through their website, workshops and brochures (some in several languages), they increase awareness, promote education and improve access to programs that work.
One way AnxietyBCTM stays in touch is through their e-newsletter. Subscribers get the "STRIDES" AnxietyBCTM Newsletter delivered right to their e-mail in-box. The newsletter is also available to view online, including an archive of earlier editions.
"We rely on the expertise Chameleon Creative offers and we've made them part of our planning process. Professional, helpful and courteous from day one, Chameleon Creative has become part of the family. They've gone above and beyond being just a service provider, demonstrating true service at a time where it is the exception and not the rule."
Executive Director, Anxiety BC